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MKT 571 Week 6 Learning Team Assignment Product Launch Plan
Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:
· Product description
· Product positioning
· Targeting
· Market needs
· Market potential and market growth
· Company SWOT analysis (include analysis from both countries chosen)
· The competition
· Marketing objectives and marketing strategy
· Pricing
· Marketing communication (including public relations)
· Distribution strategy (domestic and international market entry)
· Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
· Marketing research conducted for the plan
Format your paper consistent with APA guidelines.
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